Purple Beverage Company, Inc. (OTCBB:PPBV), today announced that Tomassetti Distributing of Meriden, CT, has agreed to distribute Purple throughout New Haven County.

"Health-conscious consumers in Northern and most of Southern Connecticut are already some of Purple's biggest fans, so we are excited to expand our distribution into this area," said Ted Farnsworth, Founder and CEO of Purple Beverage Company. "With Tomassetti Distributing rounding out our Connecticut distribution, Purple will soon be available throughout the state, making it possible for nearly every Connecticut customer to grab a bottle of Purple on-the-go."

Tomassetti Distributing services supermarkets, drug chains and delis. Purple will join Tomassetti's line-up of well-known brands, including Monster^®, Snapple^®, Canada Dry^®, Stewart's^®, and Sunny D^®.

"Over the past few months, we've noticed an increase in consumer demand for functional beverages that not only taste great but have health benefits as well," said Dan Tomassetti, Vice President of Tomassetti Distributing. "With the addition of Purple to our line-up, we are confident that even more consumers will become fans of the beverage and will know that they can quench their newfound thirst for antioxidants by walking into any of the many stores where we distribute our clients' products."

Introduced in late 2007, Purple is a unique and tasty blend of seven of the world's most powerful antioxidant-rich juices, including the exotic açai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The health benefits of these juices are packed into an all-natural, no-sugar added beverage that is perfect as an on-the-go drink or as part of a healthy fruit smoothie. Since debuting in late 2007, Purple has been praised by such high-profile publications as Health Magazine and Family Circle and has appeared in a segment of ABC-TV's "The View."

In addition, nightclubs and lounges are finding Purple to be one of the trendier antioxidant cocktail choices, as adding alcohol to antioxidant-rich berries increases the power of the antioxidants, a fact confirmed in studies by researchers from the U.S. Department of Agriculture and by a study at Kasetsart University in Thailand.

Purple can be found in select GNC stores across the country and online at www.gnc.com, as well as in various restaurants, bars, nightclubs, delis, drug stores, health food stores, supermarkets and convenience stores. For more information, visit www.drinkpurple.com.

Cautionary Statement Regarding Forward-Looking Statements

Information provided by Purple Beverage Company, Inc., such as online or printed documents, publications or information available via Purple's website, contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Purple's results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates," and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing.